Minha Visita à Inglaterra

Estarei disponibilizando aqui minha passagem pela Inglaterra, onde a felicidade de poder aprender sobre a cultura e também sobre à Administração de Empresa. A finalidade da viagem foi fazer a finalização do curso de MBA em Gestão de Projetos Inovadores da USP/FUNDACE. O curso acontece na www.bournville.ac.uk na cidade de Birmingham. O curso está muito rico, segue a grade do curso e das visitas em empresas.

TUTORS AND TOPICS FOR SESSIONS

The Tutor Team, has now been assembled and briefed on the FUNDACE visit, the lecturers and their subjects will be as follows;

1]Business in the UK –an overview

A brief history of sectors, industries and a look at current trends in the UK. This session sets the scene for the visits and for the other speakers and their topics.

Tutor; Mike Hyde, who was previously Head of the Business School and now works on a variety of strategic college projects.

2]Human Resource Management in the UK.

A detailed, yet strategic look at the HR function including recruitment, selection and staff development against a background of European legislation.

Tutor; Paul Francis, a fellow of the Chartered Institute of Personnel and Development.

3]Leadership and Management

A session looking at the shift of emphasis towards leadership and transformation of organisations, and the importance of developing teams and individuals.

Tutor Debbie Filgate, a qualified Barrister and tutor at Bournville College.

4]Investment Appraisal and Budget Control

In a time of global uncertainty, the focus will be on financial planning and investment in the current climate.

Tutor Paul Evans, formerly a Senior Financial Executive with a major utility and now Finance Lecturer in the Business School.

5] Marketing Trends in the UK

Looking at recent trends in marketing and advertising and how value for money, measurement and marketing metrics are increasingly important.

Tutor; Nichola Anslow, a member of the Chartered Institute of Marketing.

As visitas

VISIT SCHEDULE

This is currently being negotiated, but we have identified 8 nearby organisations in different interesting sectors to visit, giving an overview of the UK economy, and linking in with some of the themes of the sessions above. [For operational reasons, we cannot guarantee all of these visits.]

1] National Trust – tourism and heritage sector,

Marketing and running a not for profit organisation

2]Jaguar- Automotive Manufacturing

Lean processes and developing global brands

3]Cadburys- Chocolate

Manufacturing and developing people

4]Tescos- retail

The biggest retail brand in the UK and how they operate

5]Smartmedia-media buying

Planning advertising campaigns  in an age of media fragmentation and digital technology.

6] Custard Factory- arts and creative

A creative village in a trendy part of Birmingham

7] Birmingham City F.C.- football

Stadium tour and talk on football as a business

8] Royal Bank of Scotland- banking and finance

A major financial institution and how they are changing their practices